At TruStone Financial Inc., we are committed to increasing the value of our advisors’ businesses by cultivating meaningful relationships built on a strong foundation of trust, integrity, and service excellence. This mission drives every aspect of our work and reflects our unwavering dedication to advisor success and innovation.
As a bespoke managing general agency (MGA) and a national organization, TruStone Financial delivers tailored support and strategic guidance to advisors across Canada. We are a wholly owned subsidiary of The Empire Life Insurance Company (Empire Life), combining the strength of a leading insurer with the agility and personalization of a boutique firm.
TruStone is a multi-dimensional bespoke MGA with an objective to continually enhance our capabilities and expand our reach to better serve our advisors and their clients.
TruStone Financial is led by Michael Williams, President and Chief Operating Officer. The senior management team includes the former principals of the original agencies—Jeff Davis, Chris James, Keith Pike, and Wayne Yu—whose combined experience and proven track record of growth have been instrumental to our success. James Deakin (Senior Vice President, HNW & Insurance Sales), Darrin Stasso (VP, Strategic Development), and Jason Julian (VP Group Insurance & Group Retirement Solutions) joined TruStone to grow the organization’s presence in the industry and build our High Net Worth and Group Benefits and Group Retirement Solutions divisions.
Our focus remains steadfast: placing the highest value on our relationships with advisors and being here to support you, your business, and your clients—today and into the future.