We are committed to increasing the value of our advisors’ business by cultivating meaningful relationships built on a strong foundation of trust, integrity, and service excellence.

TruStone Financial Inc. (TruStone Financial) is a managing general agency and wholly-owned subsidiary of The Empire Life Insurance Company (Empire Life) formed in 2022 by amalgamating six entities with significant experience in the Canadian financial services marketplace. The company has more than $1.2 billion in assets under management and works with more than 1,100 independent financial advisors across Ontario and western Canada.

Michael Williams leads the organization as the President and Chief Operating Officer of TruStone Financial. Mark Sylvia, President and Chief Executive Officer of Empire Life, serves as TruStone Financials’ Chairman of the Board and Chief Executive Officer. The former principals of the original agencies, Jeff Davis, Chris James, Keith Pike, and Wayne Yu, are all members of TruStone Financials’ senior management team. The combined experience and expertise of TruStone Financial, along with a proven track record of revenue growth, have contributed to the success of this enterprise.

As TruStone Financial Inc., our focus remains the same as it has always been – placing the highest value on our relationships with our advisors and being here to support you, your business, and your clients.